Cameo — Tools for Talent Success
Cameo connects fans with their favorite talent through personalized videos. By 2022, the marketplace was plateauing — orders stalled, satisfaction slipped, and talent lacked tools to manage their presence effectively.
I redesigned Cameo’s Talent app to help them manage bookings, improve content quality, and grow their business — while reducing the operational burden on talent reps.
Impact:
+10% new creator onboarding without 1:1 rep support
+7% order fulfillment rate
–3 days to first order
–20% unfulfilled orders
Role
Lead Product Designer
Responsibilities
Led end-to-end product design across iOS and Android, including design systems, prototyping, and user research.
Collaborators
Product, Engineering, Data Science, Marketing, Talent Leads
Timeline
Q2 2022–Q4 2022
🧠 Problem
Fragmented workflows for managing requests, profiles, and performance
No tools for creators to self‑manage or improve quality
Heavy reliance on manual onboarding and troubleshooting from talent reps
🎯 Goals
Design self-serve tooling that empowered talent to:
Better manage their presence and bookings
Understand performance metrics
Deliver higher‑quality, on‑brand content consistently
Reduce dependency on manual rep intervention
Improve marketplace health and customer satisfaction
🛠️ My Role
Led end‑to‑end product design across iOS and Android
Audited existing workflows and UI patterns
Conducted interviews with talent and reps to uncover pain points
Partnered with product, engineering, and talent ops to define MVP scope and roadmap
Designed and prototyped new UX patterns, dashboards, and guidance systems
Supported QA and iteration post‑launch
📋 Key Features
Self-Service Onboarding – Replaced manual rep-led onboarding with scalable, in-product guidance informed by user data—empowering talent to get started confidently on their own
Request Hub – Central place for talent to manage bookings, deadlines, and messages with customers
Performance Insights – Simple visualizations for fulfillment rates, response time, and ratings
📈 Outcomes
+10% increase in new talent onboarded
+7% improvement in fulfillment rates within the first two months
20% decrease in unfulfilled orders, driven by improved request visibility and talent-side tooling
Reduced reliance on 1:1 support from Talent Reps through better self-service features
Increased engagement with inbox filters and new fulfillment tools
Improved customer satisfaction by surfacing urgent and high-value requests earlier in the workflow
Existing Experience
Before the redesign, the talent app was a collection of loosely connected screens. Managing requests, setting up a profile, and tracking performance all lived in separate flows, with little guidance or prioritization. This fragmentation created extra work for talent reps and left many talent unsure how to manage their Cameo presence effectively.
Self-service Onboarding
To shift onboarding away from talent reps and toward a scalable, in-product experience, I defined four key pillars to help talent succeed from day one:
Speed – Simplify the setup process and reduce friction to get talent live on the platform as quickly as possible.
Smart Recommendations – Guide talent to set the right price for their Cameos. Pricing too low risks overwhelming them with orders they can’t fulfill; pricing too high may result in no orders at all.
Compelling Profiles – Encourage talent to upload a high-quality profile photo and an authentic intro video. Our research showed that talent with intro videos saw significantly higher engagement than those with only a static image.
Early Demand Generation – Create early momentum by helping talent receive and fulfill their first request quickly—building confidence and encouraging continued participation.
Legacy onboarding flow
Request Hub
Talent often told us that managing orders felt overwhelming and confusing. They struggled to quickly understand what type of request they were looking at, when it was due, and how to prioritize it. Some weren’t sure what fans were asking for, others wanted to fulfill expired orders but didn’t have a way to do so, and many weren’t aware when deadlines were approaching.
To address these issues, I redesigned the order and order detail screens with three core goals:
Clarity of request – Make it easy to see the type of request (fan vs. business, expedited vs. standard) and how much it was worth.
Time awareness – Clearly show how much time remained to fulfill each request.
Streamlined workflow – Reduce the number of taps required to review, understand, and complete an order.
Before
The legacy requests view used a Tinder‑style card carousel that didn’t scale for talent with more than a few bookings. There was no efficient way to triage or see multiple requests at once. To view details, talent had to scroll inside each small card — an unintuitive interaction when most expected to tap and expand for more information.
Before
All request details were contained in the card - already small viewport meant scrolling within the card to see all context
Request Details
After
A centralized, inbox‑style view that consolidates all incoming requests in one place. Filters, tighter information density, and color‑coded labels indicate request type (personal vs. business) and urgency (expiring, expedited) — making it faster to scan, prioritize, and take action.
After
Full request details are accessed by tapping a card - colored headers indicate type of request, urgency and talent has the ability to navigate through other requests from this screen by swiping, as well as the main request screen
Performance Insights
Simple visualizations for fulfillment rate, response time, and average rating
Highlighted trends and flagged areas for improvement
Helped creators understand how their performance impacted visibility and bookings
Before
The only stats surfaced to talent were located in the Profile section
After
Broke out performance into a dedicated tab. Doing this gave space for better insights into how talent were performing, both individually and against others on the platform. Achievements and a leaderboard were added to tap into their competitive nature in order to encourage good behavior.
Lessons Learned
Cameo’s talent-side tools had become increasingly fragmented, with too much reliance on one-to-one support from Talent Reps. Redesigning the request and fulfillment experience gave us a chance to scale operations and improve the creative experience for talent—while also protecting the brand through better quality and consistency. Our focus was on clarity, flexibility, and speed.
What worked:
Centralizing requests into an inbox reduced decision friction and helped talent triage quickly
Color-coded urgency and clear request types improved prioritization and time-to-fulfillment
Light-touch nudges, filters, and affordances gave talent more control without overwhelming them
What didn’t:
Some talent still preferred having a dedicated talent rep, especially high earners
There were mismatches between Cameo’s internal priorities and what motivated different talent segments—for example, while creators and influencers leaned into speed and scale, actors and comedians often prioritized personalization and performance quality over efficiency.
How we responded:
Iterated on onboarding flows and microcopy to highlight underused features
Worked with Talent Reps to segment talent by behavior and needs, allowing for more tailored rollout support
Continued to refine request UI to balance speed and personality, without making fulfillment feel transactional
This work reminded us that even in creator tools, simplicity scales best—and that making fulfillment feel fast and intentional helps both talent and customers win.