Case Studies

Alex Lawrence-Richards

Case Studies

About

Alex Lawrence-Richards

Nivelo

Cameo

Peloton

About

Peloton Training Programs 2.0

Structured, goal-driven workout plans to keep members engaged and progressing

Role

Lead Product Designer

Responsibilities

End-to-end UX + UI, content strategy, prototyping, internationalization

Timeline

Q2 2020 – Q2 2021

Peloton Training Programs are structured collections of fitness classes designed to help members achieve specific goals, like building core strength or improving endurance.

Peloton Training Programs 2.0

Structured, goal-driven workout plans to keep members engaged and progressing

Role

Lead Product Designer

Responsibilities

End-to-end UX + UI, content strategy, prototyping, internationalization

Timeline

Q2 2020 – Q2 2021

Peloton Training Programs are structured collections of fitness classes designed to help members achieve specific goals, like building core strength or improving endurance.

Outcomes

9.6%

Monthly active members that started a Training Program 2.0 after launch

2.1M+

Training Program 2.0 workouts completed in first 30 days (vs. 2.3M for Programs 1.0 over the prior two months)

454.6K

Members who started a Training Program 2.0 within six weeks of launch

52.2%

Members who started in week one returned for week two

Outcomes

9.6%

Monthly active members that started a Training Program 2.0 after launch

2.1M+

Training Program 2.0 workouts completed in first 30 days (vs. 2.3M for Programs 1.0 over the prior two months)

454.6K

Members who started a Training Program 2.0 within six weeks of launch

52.2%

Members who started in week one returned for week two

Legacy 1.0 Experience

Below is a screen recording of the legacy experience on Bike and Tread – no mobile, web, or TV app support existed. Programs lacked structure and clear progress, so many members dropped off after week one.

Problem

Programs existed only on Bike/Tread and were unstructured. Members couldn’t see what was next or track progress, which led to early drop-off. Without mobile, web, TV, or Guide support, it was hard to discover, resume, or stay engaged off-device.

Goals

Establish a clear, week-by-week structure that keeps members motivated
Make progress and milestones visible to drive completion
Expand Programs beyond Bike/Tread for a consistent experience across all platforms

Problem

Goals

Establish a clear, week-by-week structure that keeps members motivated
Make progress and milestones visible to drive completion
Expand Programs beyond Bike/Tread for a consistent experience across all platforms

Key Features

Upfront Program Details

Time commitment, class count, and equipment needs are shown before joining—reducing friction and surprise drop-offs.

Device-Optimized Layouts

Ensured a seamless experience whether on a Bike, Tread, mobile app, or the Peloton Guide.

Prescribed Scheduling

Structured weekly plans guide members to take specific classes on specific days, supporting healthy pacing and habit formation.

Progress Tracking + Badges

Clear visibility into completed classes and unlockable achievement tiers (Bronze, Silver, Gold) based on participation.

Members can track progress at two levels. The main program screen highlights the next class and weekly completion, while the Progress Report provides an overall view of the program along with badge progress.

Each program includes tiered Bronze, Silver, and Gold badges that reward members for completing specific percentages of classes. This builds on the popularity of profile milestone badges.

Takeaways

What Worked

Marked improvement over Programs 1.0 experience
Goals and KPIs exceeded expectations
Members responded well to the new structure, progress tracking, and badges

What Didn't

Some members wanted more flexibility than the prescribed schedule and program structure allowed
Auto-advancing weeks and locking programs after their end date frustrated members who preferred to move at their own pace, even without earning a badge
Program linearity worked well for many, but wasn’t ideal for all modalities (e.g., strength vs. yoga)

What I'd Do Next

Advocate harder for key features in the MVP; follow-ups are often delayed or deprioritized
Build flexibility into program structure from day one
Treat “fast follows” as uncertain and plan accordingly

Takeaways

What Worked

Marked improvement over Programs 1.0 experience
Goals and KPIs exceeded expectations
Members responded well to the new structure, progress tracking, and badges

What Didn't

Some members wanted more flexibility than the prescribed schedule and program structure allowed
Auto-advancing weeks and locking programs after their end date frustrated members who preferred to move at their own pace, even without earning a badge
Program linearity worked well for many, but wasn’t ideal for all modalities (e.g., strength vs. yoga)

What I'd Do Next

Advocate harder for key features in the MVP; follow-ups are often delayed or deprioritized
Build flexibility into program structure from day one
Treat “fast follows” as uncertain and plan accordingly