Case Studies
Cameo
Tools for Talent Success
Role
Lead Product Designer
Responsibilities
End-to-end UX + UI for iOS and Android, design systems, prototyping, user research
Timeline
Q2 2022 – Q4 2022
Cameo enables fans to request personalized videos from their favorite talent. I redesigned the talent tools to make request management faster, more intuitive, and scalable for talent with high request volumes.
Outcomes
10%
Increase in new talent onboarded without 1:1 rep support within the first month
7%
Increase in fulfillment rates within the first two months
20%
Decrease in unfulfilled orders, driven by improved request visibility and talent-side tooling
42%
Decrease in time between talent account creation and receiving their first order
Previous Experience
Before the redesign, the talent app was a collection of loosely connected screens. Managing requests, setting up a profile, and tracking performance all lived in separate flows, with little guidance or prioritization. This fragmentation created extra work for talent reps and left many talent unsure how to manage their Cameo presence effectively.
Search
Fan Clubs
Requests
Activity
Profile
Profile
Problem
Cameo’s legacy talent tools couldn’t scale for high-volume creators. The “Tinder-style” card interface made managing requests slow and inefficient. Workflows for requests, profiles, and performance tracking were fragmented, with no tools for creators to self-manage or improve quality. Talent reps had to handle most onboarding and troubleshooting, creating bottlenecks that hurt request completion rates.
Goals
Replace the “Tinder-style” card UI with a scalable, high-density view for faster request management
Unify fragmented workflows for requests, profiles, and performance tracking into a single interface
Give creators tools to self-manage and improve quality without relying on talent reps
Reduce manual onboarding and troubleshooting by streamlining setup and support flows
Key Features
Request Hub
Open requests appear in a single, high-density view for quick scanning, while completed, expired, and other requests have their own sections to maintain focus.
Performance Insights
Visualization to link performance to visibility and bookings, highlighting trends, and flagged areas for improvement.
Self-Service Onboarding
A scalable, in-product setup flow that helps talent get live quickly, set the right price, build compelling profiles, and generate early demand without relying on talent reps.
Takeaways
What Worked
Centralizing requests into an inbox reduced decision friction and helped talent triage quickly
Color-coded urgency and clear request types improved prioritization and time-to-fulfillment
Light-touch nudges, filters, and affordances gave talent more control without overwhelming them
What Didn't
Some talent still preferred having a dedicated talent rep, especially high earners
Cameo’s priorities didn’t always align with talent motivations. Some valued speed and scale, while others often prioritized personalization and performance quality.
How we responded
Iterated on onboarding flows and microcopy to highlight underused features
Worked with Talent Reps to segment talent by behavior and needs, allowing for more tailored rollout support
Continued to refine request UI to balance speed and personality, without making fulfillment feel transactional
Copyright © 2025 Alex Lawrence-Richards