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	<title>Alex Lawrence-Richards: My little slice of internet &#187; Mashable</title>
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		<title>It&#8217;s unflippin&#8217; believable!</title>
		<link>http://www.lawrence-richards.com/blog/its-unflippin-believable/</link>
		<comments>http://www.lawrence-richards.com/blog/its-unflippin-believable/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 07:18:19 +0000</pubDate>
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				<category><![CDATA[Blog]]></category>
		<category><![CDATA[agency work]]></category>
		<category><![CDATA[Ben & Jerry's]]></category>
		<category><![CDATA[Mashable]]></category>

		<guid isPermaLink="false">http://www.lawrence-richards.com/?p=242</guid>
		<description><![CDATA[So during my last few months at Edelman Digital I got to work on some truly awesome campaigns for some truly awesome clients. One of those clients was Ben &#038; Jerry&#8217;s. I got to work on three campaigns for them, and one of those was for their launch of the Flipped Out! Sundae. I created [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lawrence-richards.com/wp-content/uploads/2009/11/flipmytext.jpg"><img src="http://www.lawrence-richards.com/wp-content/uploads/2009/11/flipmytext-298x300.jpg" alt="" title="flipmytext" width="298" height="300" class="alignright size-medium wp-image-246" /></a>So during my last few months at Edelman Digital I got to work on some truly awesome campaigns for some truly awesome clients. One of those clients was Ben &#038; Jerry&#8217;s. I got to work on three campaigns for them, and one of those was for their launch of the Flipped Out! Sundae. I created some slick rich media stuff but one of the cooler aspects was doing the creative for their Facebook page, working with the guys from FlipMyText to create a fun little app that flipped any text you entered upside down and then allowed to you push that text to your Facebook status.</p>
<p>It was such a hit that it got featured on Mashable, which was especially cool for me. I&#8217;m a bit late with this post (ok, real late) but still, Mashable! The copy was done by the ever-talented <a href="http://erosler.blogspot.com/">Evan Rosler</a>. <a href="http://mashable.com/2009/08/10/flipmytext/">Check it out</a>!</p>
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