HealthCare Appraisers, Inc. is a leading expert in the field of healthcare valuation and consulting, providing hospitals and health systems with a full spectrum of fair market value (FMV) solutions and services.
HCA approached me for assistance on an upcoming print campaign that would be the basis of a larger marketing push led by their internal marketing team (digital, environmental/physical). With only a four-day timeline, three concepts were created to highlight HCA's position as a leader in the FMV space.
After internal discussion the client decided to run all three simultaneously in a number of healthcare publications over three months to judge which performed the strongest. Before each went to print an ad-specific URL and phone number were included to measure incoming response.
Roles: Creative Direction, Copywriting, Visual Design